Fashion · IstanbulShopify build + paid social2026
Shopify + Meta Ads — ROAS 3.4× for a full quarter
Rain Group
The problem
Rain Group had two stores on a shared theme, no creative system, and a Meta account that had not been audited in 18 months. ROAS was bouncing between 1.1× and 1.9×.
What we built
We rebuilt the Shopify theme as one codebase with two skins. Cleaned up the pixel and conversion API. Designed a creative system of five formats × three angles, run weekly.
Outcome
ROAS held at 3.4× across Q1. Email captured 28% of new sessions. Average order value up 17%.