Building unified middleware APIs
Patterns for API hubs that scale, observe, and endure.
Engineering • 6 min
Blog
Notes from Velkina on engineering, growth and digital systems.
Attribution that actually guides spend
A pragmatic approach to channel ROI and budget shifts.
Marketing • 5 min
From landing to activation in days
Shipping thin slices with high‑leverage motion.
Product • 7 min
Ops dashboards that truly work
Leading and lagging indicators for action‑oriented teams.
Data • 4 min
Typed data pipelines between services
Safer changes with contracts and codegen.
Engineering • 6 min
Self‑marketing content systems
Design and structure that compound with every publish.
Product • 5 min
Next.js 14 patterns at the edge
SSR/ISR/static; cache, revalidation and DX.
Engineering • 6 min
Design tokens in production
A single source of truth across web, docs and marketing.
Engineering • 5 min
Creative testing with motion
Micro‑interactions that lift CVR without adding weight.
Marketing • 5 min
Pricing pages that convert
Clarity, friction control and calculators that reduce regret.
Marketing • 6 min
Trustworthy server‑side tracking
A sensible setup for consent, attribution and event routing.
Data • 5 min
Docs that onboard fast
Structure, examples and clear copy for fewer tickets.
Product • 6 min
Quick Contact
We reply within one business day. No pressure; just clarity.